AA Kenya has embarked on a road safety campaign dubbed “#ISeeYou” focusing on pedestrian visibility. 20,000 reflective sashes will be distributed to school children, pedestrians and cyclists countywide. By distributing reflective sashes, we believe it will make these vulnerable road users more visible especially at night, in the early morning hours and at dusk.



  1. Focus on the road, and drive to the conditions of the road 
  2. Don’t use electronic devices while driving ·
  3. Do not do other activities such as apply make-up, eat, put on a tie, or engage with passengers in the back seat
  4. Obey the rules of the road, be courteous to other road users – including pedestrians – and buckle-up
  5. Do not use a navigation system while driving. Stop, select a destination, then drive on
  6. Be aware of pedestrians on the road, especially in dimly lit areas. If the light is fading switch on your headlights
  7. Reduce your speed near schools or pedestrian crossings
  8. Be aware of other road users around you, including pedestrians, other vehicles, and cyclists, and people using motor bikes


  1. ·Avoid wearing all dark clothing if you can
  2. Wear clothing which is bright and carry something reflective such as high visibility reflective sash 
  3. Teach children safe behavior for walking on the road and, as with motorists, set a good example 
  4. Teach children what different road signs and road markings mean – there are many free resources available 
  5. Only cross a road when it is safe to do so 
  6. Avoid crossing high traffic roads 
  7. Always use a bridge to cross a road, even if it means walking a little further to reach it 
  8. Tell your local municipality about streetlights that don’t work. Most municipalities are on social media and this is a good way of alerting them to problems 
  9. When getting out of busses or taxis, always walk behind the bus or taxi, not in front Walking in front prevents you from seeing oncoming traffic 
  10. Always walk on a sidewalk if one is available
  11. Don’t drink and walk or use drugs or medication and walk. It’s just as dangerous as drinking and driving or using drugs or medication and driving 
  12. Always check for traffic, even if traffic lights say it’s safe to walk 
  13. Don’t use electronic devices while you walk. Never use earphones when you walk; hearing traffic is essential to staying safe